Join Primerry PRO Academy

You’re here because you want to teach art to children that is aligned with your interests and on your time.

You love your career but know deep down that the time is right to take a step towards your true passion... teaching art classes to children in your own home or community.

Is this you?

You’re an art educator, teacher, or creative who loves working with children and craves more freedom from your school’s schedule.
You love teaching art but are unsure about what type of business is possible and will work for you in this busy season of life
You're ready to commit to building a sustainable business, even if you're starting small
You value step-by-step guidance and appreciate having a roadmap to follow so that your creativity can flourish
You know that you want to start an art class business, you just need help with the “tech”
Excited about the possibility of teaching art your way, whether online or in a studio
A studio owner who is ready to work less and earn more with a streamlined growth plan…

You’re here because you want to teach art to children that is aligned with your interests and on your time.

You love your career but know deep down that the time is right to take a step towards your true passion... teaching art classes to children in your own home or community.

Is this you?

You’re an art educator, teacher, or creative who loves working with children and craves more freedom from your school’s schedule.
You love teaching art but are unsure about what type of business is possible and will work for you in this busy season of life
You're ready to commit to building a sustainable business, even if you're starting small
You value step-by-step guidance and appreciate having a roadmap to follow so that your creativity can flourish
You know that you want to start an art class business, you just need help with the “tech”
Excited about the possibility of teaching art your way, whether online or in a studio
A studio owner who is ready to work less and earn more with a streamlined growth plan…

How Primerry PRO came to be…

I’m Patty Palmer

Your Business Guide

As the founder of 3 art businesses, I’ve learned a lot about how to transition from an art educator to a business owner.

During my first few years of business, I struggled with balancing my knowledge as an art educator and learning what it takes to earn money as a business owner.

There wasn't a list to check off, so things like setting up my business or how to set up a payment system was very overwhelming.

The hard truth is that it's not enough to just love teaching art and depend on luck to find your customers. To earn revenue as a business owner, you must learn to think like a business owner.

And for that to happen, it's really nice to have a roadmap to follow, a guide to help get you there and business peers to share the journey with.

Welcome Module
(Value $250)

As soon as you register, you’ll be invited to pursue our Academy Hub and get started mapping out your dream business.

You’ll identify where you are starting from on our Art Class Business Roadmap so that you know the exact steps to take to move to the next stage of crafting your beautiful business.

We’ll kickstart your art business with a creative exercise that will help identify how you want your business to feel, look and function. Art is beautiful and so should your business vision. Grab a sketchbook, art materials and a few photos as you craft your very first business vision board.

MODULE 1

DREAM IT (Value $250)

Transform your passion for children and art into a viable business

If you’re uncertain what type of business is possible for you or what has worked for other artists, this is where you’ll start. You’ll choose a studio art niche that suits your lifestyle, teaching preferences and your passion..

This stage of your business journey is all about exploration and starting with the end in mind. You’ll flex your decision-making muscles, commit to getting started, and learning as you go.

An easy checklist to get your business up and running
How to choose a business name that will grow with your business
Develop pricing strategies that ensure your classes are profitable
Craft studio guidelines and policies that are aligned with who you are and the experience you want to create for your customers.
Create an amazing onboarding experience to welcome your new students
Learn the simple method for measuring the numbers that matters for business growth, even if you aren’t a numbers gal.
Learn how to set business goals, both small and large, and how to create a checklist to actually achieve them.

PLAN IT Goal:

Take care of your admin essentials and get set up to collect payments

MODULE 3

TEACH IT (Value $250)

Design engaging art experiences that keep students coming back

How you set-up your teaching space, whether at home or online, is a part of your business success. Learn simple, yet beautiful ways to organize, teach and design art experiences that create an exceptional experience for your artists.

Explore which supplies work best for different teaching environments and age groups, how to manage the various skill levels of your artists and set up your studio spaces to maximize profit and student engagement.

Set up your physical teaching space that represents the style of art classes you teach and your target audience.
Select the right art materials for different age groups and types of classes you want to teach
Learn artist behavior management techniques
Create a project calendar that balances your promotions and teaching periods
BONUS Online Teaching Track I > What to consider when choosing “live” or "recorded" virtual classes
BONUS Online Teaching Track II > Patty will walk through how to set-up your lighting, cameras , mics and recording options based on your experience level.
BONUS Online Teaching Track III > Online classes have come a long way since Pandemic Zoom Classes. Learn how to set up your “set” with backgrounds that engage and retain student’s attention.
BONUS Online Teaching Track IV > Online classes have a unique set of challenges and opportunities. Learn the secrets to selecting projects and materials that will encourage your online students to create.

Teach IT Goal:

Create a studio or online art experience that keeps students engaged and coming back for more!

MODULE 4

BUILD IT (Value $250)

Develop your personal brand and online presence

Get ready to create your virtual platforms to welcome customers into your world. Whether you run an art class in your home or host online classes for hundreds of students each month, your brand says a lot about what you believe in and what experience your artists will have.

You’ll learn how to select colors and fonts as you build a brand sheet that will serve as the foundational creative assets to add to your social media and website platforms.

Use a simple framework to design your logo, taglines, and graphics that will make up your own brand sheet that will serve as the creative foundation of your online presence
Explore how websites can help grow your business and see examples of inspiring websites in the art class space.
Design a website that attracts families and promotes your classes
Learn how each social platform (Instagram, Youtube, etc) work so that you can select the one that suits you best.
Learn how to photograph artwork for your website and social platforms using just your iphone.
Get organized with an overview of how to manage creative assets for your business. You won't believe how much time you'll save!

BUILD IT Goals:

Create a website and social media platforms so that you can attract the right customer.

MODULE 5

GROW IT (Value $250)

Master digital marketing strategies that fill your classes

Grow your business by tapping into the magical world of digital marketing and grow your client base so that filling your classes feels effortless.

You’ll learn how to get your class registrations in front of the right audience by attracting customers through social media and using email marketing for registrations — plus, you’ll learn how sharing who you are and what artists are creating in your classes can help you create a newsletter that your customers will love.

Learn how to identify who your ideal customer is, what they need and why they will benefit from your classes.
Learn how to get started in your business by implementing organic and paid marketing strategies, how to create a press kit, and generate email lists.
Set up an email list using easy-to-do steps even if you’re not techy
Create engaging newsletters that keep families connected to you and your business
Learn how to create freebies that attract your ideal families and how to grow your email list
Get ideas on what to include in your weekly newsletters
Learn how to set up a booth at a community event, what type of activities to teach and how to convert families into raving fans.
BONUS Online Teaching Track I >How to use free content to grow your business -Learn effective marketing strategies to grow your email list specific for online communities.
BONUS Online Teaching Track II >Where to Share Your Free Content - Learn how free content can attract the right audience to your business.
BONUS Online Teaching Track III> The Power of List-Building & Enrollments Events - Learn how to use enrollment events to build your email list and grow enrollment for your online classes.

GROW IT Goals:

Master the art of growing your email list with simple digital marketing strategies that work.

MODULE 6

FILL IT (Value $250)

Transform interested parents and families into paying customers

Dive deep into the mindset of your customer as they set out to find an art class for their child. You’ll learn how to craft your marketing message, offer free class trials and use a follow-up email sequence that speaks directly to the needs of your ideal customers.

This step of the roadmap builds on the business foundations you have already put into place throughout the course. These advanced marketing strategies will help create consistent customer sign-ups so that you grow your studio's revenue without the stress.

Map out the steps your customer takes as they learn who you are and sign up for a class.
Set enrollment goals and create a system to help you achieve your numbers
Spruce up your copywriting skills to create a compelling class descriptions for your website that sell your classes for you
Learn what marketing strategies to focus on depending on your business model so that you don’t waste time that don’t deliver results.
Learn how to create an enrollment funnel so that your website and social platforms do the work for you.
Build a sustainable, repeatable business model
Create a Customer Support Playbook so that you never wonder what to do when someone cancels a class or a payment fails.

FILL IT Goals:

Master the art of filling your classes using free trial classes and create a customer support playbook.

Your enrollment in Primerry PRO Academy includes:

The complete PRO Academy Roadmap
55+ instructional videos to watch in order and designed to meet you at whatever stage you are at
Fully-illustrated and editable workbooks for each module to guide you through each essential stage of business growth.
Fillable email templates + swipe file to make writing emails effortless
Membership into our PRO Academy Community to cheer you on, answer questions and support your efforts.
Access to Patty via the Community Group for 8 weeks during the course
Exclusive Key Word Search function for all learning videos
Tech and Software Resource List based on what we love and use

Pay-in-Full BONUS 01

Exclusive Primerry PRO Studio Art Kit
(Value $279)

Access a stunning collection of art projects that are designed exclusively for our Primerry PRO Studio members. Handpicked by our team to bring the most engagement to your upcoming summer art camp, the Beach Party Art Kit is designed for art camps, paint parties and online art classes.

The 3 art projects offer project plans plus instructional technique videos that you or a team member can use to learn how to teach the projects to your artists.

Not a graphic designer? With PRO you don’t have to be!
Marketing assets are created for you and are paired with the individual art projects for Instagram or Tik Tok, Facebook and flyers.

Fill your classes fast with ready-to-customize copy and photos to use in your art studio.

This Art Kit includes Usage Permissions to use the Kit and marketing assets in your business.

BONUS 02

Summer Art Camps & Special Events

(Value $250)

Hosting your own summer art camp is one of the best ways to offer your community an extended art experience and capitalize on the revenue earning potential of the summer months.

You'll be primed and ready to market your Summer Camp and fill your seats with the business foundations you have established. Get ready to maximize profits, offer a professional and organized experience for parents and a delightful art journey for children.You are going to rock your summer camps this summer!

You’ll Learn:

The Benefits of Online Classes - Learn the different types of platforms for teaching virtual classes and how to choose the one that’s right for you.
Types of Online Classes & Recording Set-up Options - Teaching online requires a certain understanding of technical systems, but this video makes it easy to see what is right for you. You’ll see inside Patty’s studio and how she records both live classes and recorded classes. Plus, Patty shares tips on filming yourself, our own “live class” checklists for you to follow, and the different types of mics and lighting systems with detailed plans to show you how to set up your studio.
Backdrops & Sets for Online Classes - You’ll learn how to select backgrounds and design your “set” so that your art videos are unique to you.
Selecting Projects for Online Classes - Patty leans on years of experience teaching art online to share what art projects have been the most successful for both children and parents.
How to use free content to grow your business - The most important part of any online business is enrolling students. Learn how to attract families to your art classes through marketing strategies specifically designed for online art classes. Patty shares how to launch your online business using the exact marketing strategies that enrolled over 2000 families into Primerry.
Where to Share Your Free Content - Learn how free content can attract the right audience to your business and where to share it.
The Power of List-Building & Enrollments Events - Learn how to use enrollment events to build your email list and grow enrollment for your online classes.

Who should join Primerry PRO Academy?

Whether you’ve never taught an official art class before, you’ve dabbled but haven’t fully dived in just yet, or you’re already running a studio, we created this membership for people who want to:

Be part of a business community & program that supports you as a creative, with guidance specific to the process for starting and growing an art studio (no generic advice here)!
Get help with taking something that feels overwhelming and turning it into a simple, achievable next step — from someone who understands your artistic side and has the business experience to back it up!
Have a safe place to get feedback, ask questions, and learn from what others are doing (including direct access to Patty inside the community.

Be part of a business community & program that supports you as a creative, with guidance specific to the process for starting and growing an art studio (no generic advice here)!
Get help with taking something that feels overwhelming and turning it into a simple, achievable next step — from someone who understands your artistic side and has the business experience to back it up!
Have a safe place to get feedback, ask questions, and learn from what others are doing (including direct access to Patty inside the community.

Do I need any specific qualifications or experience to open an art studio?

Primerry PRO Academy is open to teachers, artists, professionals, homeschoolers, studio owners and ANY creatively-minded person who has the desire to teach art lessons to children through their own business. The best way to tell if you’re ready is by giving it a try… and that’s exactly what we’ll help you do!

You’ll find many success stories on this page (and countless more inside the membership) from people with a wide range of backgrounds — from fine art, to nursing, to full-time parents and more — who are creating a thriving art studio.

I’m really busy. I want to do this, but I don’t know if I have the time. Should I join?

Life is busy and we get it. That's why we give you a lifetime access to the 2025 Primerry PRO Academy course. When the time is right, you'll be able to access it and work through the modules on your own time.
Keep in mind, we only offer this course once a year.

Who is this course for?

If you have a desire to teach art to children outside of the school system and need guidance on how to set up an Art Class Business, you're in the right place.
Our guided video course will lead you through the stages of developing and growing an art class businesses, one step at a time.
You do not need any special degree or credential. If you have the passion, we have the plan.

How much access do I get with Patty?

I'm so glad you asked. During the first 7 weeks of the course, you'll have access to Patty inside the private PRO Academy Community inside the course platform (not Facebook).
Patty will provide weekly prompts inside the community as you work through the course.
Plus, if you have a specific question or just need help figuring something out, Patty is happy to respond.
Should you not be able to participate in the course during this time, Patty's responses will be archived for you.

Do I need any other products, services or memberships to use Primerry PRO Academy?

You are not required to purchase any software or services in order to consume the contents of this course. But we do recommend a variety of services that will support you as you develop a business. Depending on what stage of the roadmap you are on, your business software requirements will vary depending on your needs and preferences.

I am an experienced studio owner. Will this course include how to hire or scale my business?

Experienced business owners make up a large component of Primerry PRO. If you find that your business is struggling with retaining students, experience behavior issues, or not earning as much as you hoped, PRO Academy can help your business on the right track.

Is it a self-paced course, or do I need to follow a specific schedule?

Each week, another module will be released for all participants. Over the course of six-weeks, you will have full access to the course. You can consume the content of the business videos at your own pace. The business courses are designed for you to follow a path to start and grow your business. Once a module is accessible in your course hub, you can revisit it as needed.

Will Patty help me create a customized Business Plan?

Great question! The goal of PPRO Academy is to help you identify the business that is aligned with who you are and what you want.
Every business owner will have a different path and PRO Academy will teach you how to create your own path based on a proven and replicable Roadmap.
Patty will be available in the community until May 1st to support you.

Does this course teach me how to teach art?

PRO Academy is designed to teach you how to run an art class business but does not offer instructions on how to teach art to children.
We recommend you consider looking at Deep Space Sparkle Art Courses before you dive into your business.
However, if you want to be the "business-side" of the business and hire art teachers, that's an option for non-art teachers.

My community is very small. Will an art class business work with limited students?

Unless you live in a retirement community, children are everywhere! In PRO Academy you will learn the various types of business models to consider, including options for smaller communities.

Does the course include lesson plans for my art classes?

No. The core content of PRO Academy is building the foundational systems needed for business growth and sustainability.

For a Pay-in-Full Bonus, we offer one Art Kit from our PRO Academy's partner, PRO Studio to get started with art projects that are designed for business purposes.

When you graduate from PRO Academy, you'll be invited to join our PRO Studio family to access a curated collection of Art Projects and Marketing Assets for the Art Class Business Owner. This is optional but might be a perfect fit for you if you require done-for-you art projects for your business.

When is your next enrollment?

Our next enrollment for Primerry PRO Academy will be Spring 2026.

How is this different from The Sparklers Club or Primerry?

PRO Academy is a course to help you launch and grow an art class business. Learning how to run a successful business is the first step towards running your dream art studio or online class.

Can I get a refund?

Absolutely! Once you join, you have 24 hours to take PRO Academy for a spin and decide if the course and community are aligned with your business dreams. If you don’t want to continue, just reach out to us at [email protected] within this window for a full refund.

Before I started my art business, I had a lot of questions, too:

I wondered if I was "cut out" for running a business of my own (and if I was even qualified enough to try).
I definitely worried about what other people would think of me — especially when I began to promote my business and put myself out there.

And, secretly…

I was afraid that I would create another “job” for myself that would leave me feeling stretched, stressed, and exhausted.

It felt like there were so many things standing between me and my art dreams.

So many steps, so many tasks…

Back then, I wish someone had told me that I didn’t need to have it all figured out before I tried something new. And that I had an incredible opportunity to experiment and re-discover my love for art:

One project, one class, one day at a time.

Something you may not know is…

Your creativity, your innate connection with kids, and your love of art are your secret weapons for success.

Primerry PRO Academy exists to give you the tools and the path you need to share those gifts with the world in an exciting new way.

It won’t always be easy. And, it takes work. But with the right guidance, supportive peers, and a path — it’s a whole lot easier!

So join us inside Primerry PRO Academy. It’s time to create something new…

And, finally: something for you.

-Patty