Primerry Pro

When I began teaching art to children and saw the infectious energy kids poured into their art, I was smitten. I felt like I found a portal to a secret universe of happiness.

During that time, I expanded from an art teacher in a school with a small contract to a side business selling art lessons. It was an extraordinary feeling to add an extra thousand dollars to our household income. This was just the beginning.

At the start, I struggled with how to write emails and how to post on Facebook and Instagram. (Even editing the photographs of my art projects felt like Iearning a whole new language!)

I had the passion, but I lacked the know-how.
All of that changed in 2016 when I joined a supportive business group that was a sanctuary of ideas, answers and encouragement.

I recently started my art practice on the side of my full-time teaching career. As a complete beginner, I launched my business and within two-and-a-half months earned $10,000 from it.

Curriculum and marketing were my biggest challenges in the beginning. I knew I needed material that would get kids interested, and parents excited as well - without having to scour Pinterest for hours at a time and creating things on my own. The Art Kits, and how much you get out of the membership, have been amazing.

Our bite-sized business classes will walk you through whatever stage of business you’re in, from picking the name of your business to scaling up your studio.

You’ll decide what to specialize in, what to charge, and even how to get more students, all with actionable steps that will guide you through the decision making.

And with our course workbooks to help supplement your learning experience, your new art business will be up and running in no time!

(We add a new Biz Course to the membership each quarter.)

Deciding on the type of experience you want to create, and the ideal location to host your classes
Setting your initial prices based on how many students (and at what price) you need in order to hit your income goal and make a healthy profit!
Exploring potential options for your niche -- this is where you get to lean into your creative side and experiment with what you want to be known for!
Validating that there is demand for the type of classes you want to teach, so you can learn what works and what to adjust
Uncovering where your first paying students will come from, and how to invite them to join you (we've got plenty of templates to help you nail it)
Committing to a date for when you'll teach your first studio class!

Confirming the specific type of class and age group you want to move ahead with
Naming your business and settling on a price that allows you to charge what you are worth
Creating a stellar studio onboarding experience that wows parents and kids (and keeps them coming back: hello, waitlist!)
Crafting your studio guidelines to minimize headaches and challenging situations before they can happen
Implementing the 10 simple things you need to have in place to set your business up to be "legit" - from insurance, to taxes, and getting set up to take payments
Exploring if you want to teach a special event, party or summer camp -- and a step-by-step process to nail it!

Gathering the essential supplies you need to teach your first studio classes
Creating a gorgeous vision for your studio and how you'll decorate your space
Upcoming class! Budgeting and selecting your studio supplies and decor (go shopping with Patty!)
Upcoming class! Creating Your Art Studio Behavior Management Plan (& the 5 types of students you'll encounter)
Upcoming class! The Simple 15-Minute Studio Set Up Guide for easy prep and minimal cleaning time
Exploring whether you want to go virtual with our mini-course on virtual teaching tech and how to take your studio experience online.

Practicing simple but effective marketing strategies that you might not have considered yet to get your studio buzzing with students
Setting up an email list of current and potential customers -- and how to build a relationship with them
Creating an incentive for people to join your newsletter and set up the simple tech to deliver it
Making a plan for staying in touch with your newsletter community (and what to say to get customers excited about your work)
Knowing where to focus your marketing efforts for best results and less stress (you don't need to be a social media superstar to have a thriving studio -- phew!)
Upcoming mini-course! Setting up a simple website that showcases your, your vibe, and your offerings -- so more people can find you and join your classes with confidence!

I knew I needed support to grow my art business, and when I joined Primerry PRO I found the roadmap I was looking for. The program and community are very supportive because it's all like-minded people and we’re all in the same boat but at different stages.
You have support with all of the things that come up, and it makes your experience richer knowing that you're part of a community. They help you find your own vision, and give you not only the energy, but the support to just go for it.

Geraldine Otte
artstudio4kids.com

Do you have big dreams but don’t know where to start?

Here’s a closer look at what’s inside Primerry PRO...

So, are you ready to take the jump to start building the art business of your dreams?

So, are you ready to take the jump to start building the art business of your dreams?