Primerry Pro Enrollment

It’s a world where…

You walk into your converted garage (or sunroom!) in the afternoon and see tables prepped with paint brushes and paint ready for your after-school art class.

You can earn income from a hobby you love by creating a creative space for children to explore, build, experiment, and play.

Designing a new career around your passions, skills, and availability is possible!

You’re living the creative life you always envisioned — and getting paid to do it — while seeing the impact of your work more clearly than ever before.

Inside Primerry PRO, you will learn the specific steps to:

Start and grow your profitable in-person studio or online class and earn an income by teaching art to children, on your own terms. Whether you want to create additional income while working part-time and fitting work around your family, make the shift into partial retirement, or go all-in on building your dream brick and mortar studio, we’ve got the tools to help you achieve it.
Learn the fundamentals of teaching art to children through a variety of art projects and technique videos designed specifically to create an exceptional creative experience for your students.
Make decisions that fuel your creative energy by building a schedule and business that works for the time and energy you have available today — so you can create more space for yourself and start calling the shots on when and how much you work.

After being a full-time art teacher, I started teaching online when I returned to work after having kids. I saw a real need for more fun art for the kids I was teaching - and a need to build my business to reach a new, bigger audience.
I felt very challenged by technology and making choices in my marketing. Spending time trying to source the information on my own was time-consuming, annoying, frustrating, and overwhelming. And, what I’d find often didn’t speak to my needs.

The Art Kits in Primerry PRO have been life-changing for my teaching practice, and the marketing content has been invaluable. It’s been so nice to come to my classes with a project that’s been already tested and works. The marketing content has saved me time promoting my class and I have a much more streamlined aesthetic to my business.

With Primerry PRO, you have nothing to lose and so much creative inspiration to gain.

— Georgie D.

Our bite-sized videos will walk you through easy steps to start a profitable business teaching art to kids.

No matter what stage of business you’re in, from picking the name of your studio to planning your promotional calendar to learning how to grow your email list, the Primerry PRO Business Course is designed specifically to meet you wherever you are.

You’ll decide what to specialize in, what to charge, and even how to get more students, all with actionable steps that will guide you through your decision making.

Plus, our digital course workbooks are filled with templates, checklists, and real examples and samples drawn from Patty’s experience. Your new art business will be up and running in no time!

Deciding on the type of experience you want to create, and the ideal location to host your classes
Setting your prices based on how many students you need in order to hit your income goal and make a healthy profit
Validating that there is demand for the type of classes you want to teach, so you can learn what works
Uncovering where your first paying students will come from and how to invite them to join you (we’ve got plenty of templates to help you nail it)
Choosing the perfect name for your business
Implementing the 10 simple things you need to have in place for your business to be “legit” - from insurance, to taxes, to taking payments
Crafting your studio policies and guidelines to minimize headaches and challenging situations before they can happen
Creating a stellar studio onboarding experience that wows parents and kids (and keeps them coming back: hello, waitlist!)

Confirming the specific type of art classes and age group you want to feature in your business
Gathering the essential supplies you need to teach your first studio or online classes
Creating a vision board for your studio to inform how you’ll decorate your space and craft your branding
How to pace your online or in-person art classes when selling multi-session experiences
How to organize supplies, set-up a prep station, and choose decor
How to plan your promotions and teaching schedule for the year so you know when to focus on marketing your classes
Learning common behaviors you’ll encounter in your studio and how to work with each artist that walks through your doors
Explore the equipment, backdrops, tech and types of projects that work best for online art classes with our mini-course on virtual teaching tech and how to take your teaching experience online

Effective marketing strategies that you might not have considered yet to get your studio buzzing with students
Setting up an email list of current and potential customers and discovering how to build a relationship with them
Creating an incentive for families to join your newsletter and set up the simple tech to deliver it
Making a plan for staying in touch with your customers and what to say to get families excited about your work
Learn the essential first step in creating an online membership or course and why it is the building block of a successful online business
Implement a simple strategy to build a customer base for your membership or online class so that you always have a list of families ready to sign-up
Discover how Patty grew Primerry Online Art Club from zero to 2,000 artists through her unique list-building events

Let your website do the talking so that it can communicate who you are, what you do, and sell your classes without you needing to lift a finger
New to the back-end of a website? Take a tour into what each section of a website can do and how it can help grow your business
Love organizing your art supply shelf? If yes, then you'll love learning the virtual way to creatively organize your digital assets so they are website-ready when you need them
Learn how understanding who your customer is can fast-track your marketing success
Understand the foundational steps of crafting SEO (search engine optimization) so you can leverage the power of the internet to grow your business

MODULE 5

Selling Through Service

Learn how to develop a signature Customer Service Playbook to surprise and delight your customers - plus, get a jump start on your biggest sales season: summer art camps.

Customer service is uniquely different as a business owner, especially when compared to parent-teacher communications within a school environment. Learn the different approaches you can take to communicate your business guidelines, make your customer's happy, and share your business vision in your community.

Start thinking like a business owner by setting goals that will help you achieve work-life balance and create the revenue you are dreaming about
Design your own bespoke Customer Service Playbook so that you (and your growing team) will know how to tackle even the most mind-boggling support issue
Know how to talk to parents as a business owner and how it differs from being an art educator in a school system
Learn how to ROCK customer service so that your business can thrive from referrals
Get a jump start in planning for the biggest revenue generator of the year: summer camps! You’ll learn marketing tips, inspiration for themes, and art project suggestions that are a HIT with campers
Manage all of the details and logistics of your business with ease so that you can focus on what you do best: teaching

Learn advanced marketing techniques the easy way to follow your customer’s journey and determine how they will find you
Learn why free class trials work for studio owners and the easy system you can set up to ensure attendees convert into customers
Not sure about the process for enrolling new students into your studio art class? Our unique Fill Your Class Framework will walk you through 3 Steps to craft your offer so that parents will say YES to your classes
Learn how to communicate with your families once they have enrolled to keep them coming back

I was disenchanted with my previous career in graphic design - I felt like my creativity was being stifled in a digital world. I started teaching art to kids and thought, you know what? I should do this.

The business side of this can be scary for artists. Having someone to walk me through the steps of building my art business has been so helpful. Primerry PRO has helped me tremendously with not only marketing my business effectively but also with my teaching.

I love the materials in Primerry PRO and that there’s also room to bring my own style into the projects that are offered.
Just having those in my back pocket has made me more confident in my art practice.

Having a thriving art practice is not just about teaching and it's not just about managing supplies - there's so much to it. Having a program that has organized all of the pieces, walks you through them, and addresses any issues you have within all of those little compartments is extremely helpful.

Since I started with Primerry PRO, there’s been such a difference in my art business!

— Kelli S.

I recently started my art practice on the side of my full-time teaching career. As a complete beginner, I launched my business and within two-and-a-half months earned $10,000 from it.

Curriculum and marketing were my biggest challenges in the beginning. I knew I needed material that would get kids interested, and parents excited as well, without having to scour Pinterest for hours at a time or create things on my own. The Art Kits, and how much you get out of the membership, have been amazing.

Being brand new, I don't know where I would've started with marketing my business. Primerry PRO taught me the details I needed in a visual format that I love, like the best business structure and how to grow my audience, for example.

Now that I’ve been in the program, I’m so much more knowledgeable and I am seeing things in a different light. This can be so much more than just a dream or for fun. Jump in - it’s worth it!

— Sarah R.

Professionally designed art projects for your studio… every month!

If designing art projects for children is not in your wheelhouse or you struggle to find the time to research and test activities - we got you.

We know that not all art projects designed for children are meant for art experiences outside of school. That’s why we created our Art Kits to reflect the experiences you are looking to create specific to your business.

Each month, you receive a brand new Art Kit, featuring a mix of single session projects (“one-and-done”) and multi-session projects (taught over multiple classes) to use in your studio.

We don’t offer or sell these projects anywhere else!

Each Art Kit includes:

3-4 studio art projects for paint parties, studio-experiences and online classes
Studio prep & plan project guides
Drawing guides and templates
Technique videos to show you (or your team) how to teach the specific techniques inside the projects

You'll find the graphics and advertisements you
need to fill your classes like clockwork.

Struggling with graphic design and photography?
You’re not alone. Our graphic design team at Primerry PRO is here to help! We create fully-customizable marketing assets to accompany the Art Kits each month.

Save hours every week and never wonder what to say to fill your classes.
Use the collection of Art Kit photos, digital “stickers,” and done-for-you marketing copy to use in your social accounts, website, and emails. Just add your logo and you’re done!

Each monthly Marketing Kit includes:

Fully customizable marketing assets designed in Canva
Templates for your newsletter, Instagram stories, carousels, and flyers
Full color, professionally-shot photographs for the projects inside each Art Kit (to give students and parents a taste of what they’ll create with you)

Not techy? You don’t need to be!
These templates are easy to customize with a few simple clicks. We have an easy to follow tutorial waiting inside your Primerry PRO account that walks you through exactly how to edit your Marketing Kit materials in just a few minutes.

Wouldn’t it be great if you had a place to ask these questions and get a response from a peer?

Your Primerry PRO membership includes a Private Community to ask your questions, share your wins, and dream up your goals with Patty and other artsy business owners.

You’ll receive feedback and mentorship from Patty that will meet you where you are and push you to move forward. Patty shares her wisdom and knowledge gained from running 3 successful memberships, hosting a website that reaches millions, and growing an email list to over 120k subscribers.

Our motto is "one step at a time," and we mean it.

We go (and grow) at our own pace!

I started my afterschool art program and summer camps in 2016 and started teaching from home when the pandemic hit. Before joining Primerry PRO, I was building my business on instinct. I had joined a general business-building program, but it wasn’t specifically for art studio owners.

I knew I needed support to grow my art business, and when I joined Primerry PRO I found the roadmap I was looking for. The program and community are very supportive because it's all like-minded people and we’re all in the same boat but at different stages.

You have support with all of the things that come up, and it makes your experience richer knowing that you're part of a community. They help you find your own vision, and give you not only the energy, but the support, to just go for it.

— Geraldine O.

ART BUSINESS COURSE: the 6-MODULE Primerry PRO Learning Path designed to start & grow your art studio ($1,497/course)
FULL ACCESS as an Annual Member
Dripped Access for Monthly Members (1 module per month for 6 months)
MONTHLY ART KITS with 3-5 projects for children aged 5 to 12, designed specifically for the studio environment ($79 value/month)
ACCESS TO THE ENTIRE ART KIT LIBRARY FOR ALL MEMBERS
MONTHLY MARKETING KITS for social media, newsletters, and more to promote your offerings; fully customizable and easy to edit ($49/month)
Exclusive PRIVATE COMMUNITY with access to Patty and the opportunity to learn from other art studio owners around the world ($249/month)
MENTOR CALLS WITH PATTY every single month — just submit your question to receive personalized feedback from Patty! ($200/month)

annual membership bonus

The Art Studio Beautification Kit

(Value $49)

Your studio can be efficient, organized, and utterly gorgeous. This kit will help streamline the storage and organization of your art projects, with resources including:

Handy Art Kit Printables (plus a storage solutions walk-through from Patty)
Customizable art materials bin stickers to help artists find and collect their materials for projects
A stunning Studio Rules poster to cultivate a growth mindset in your studio

Yours when you join Primerry PRO for a full year!
(Select the “annual” option when you join)

annual membership bonus

FULL Access to the Primerry PRO

Business Course

(Value $1,497)

Teaching art is only one part of the equation when it comes to running a business teaching art to children - business know-how is essential.

Not sure what to charge? Unsure how to attract more families to sign-up? Wondering how to convert customers on Instagram? Don’t know what metrics to track each month... or even know what they mean?

The Primerry PRO Business Course walks you through starting and growing a kid’s art business step-by-step.
This business course is unlike any other. It’s designed for you - the artist!

Beautiful workbooks accompany each module as we showcase samples of what others are doing, how Patty grew Primerry - her online art membership for kids - and the marketing strategies that have catapulted Deep Space Sparkle into one of the world’s most trusted art resources for teachers.

Access the entire 6-module business course with your ANNUAL membership or access
1 dripped module each month as a MONTHLY member.

I was craving flexibility in the work I was doing as a nurse and felt that my work just wasn’t meeting me where I was in this season of life. I started looking to do something with art because it brings me immense joy, but I never for a second felt confident enough to start an art business.

I joined Primerry PRO at the end of January with no qualifications or training in art, and by mid-March had held my first class. Now, I’m teaching in-person classes and am looking ahead to creating an online program.

The pathway in Primerry PRO is clear and straightforward. It was very clear to me what my next steps were, and I was able to implement them straight away. I’ve felt so empowered being able to move the needle in my business, step by step.

— Otilia S.

Do I need any specific qualifications or experience to open an art studio?

Primerry PRO is open to teachers, artists, professionals, homeschoolers, studio owners, and ANY creatively-minded person who has the desire to teach art lessons to children through their own business. The best way to tell if you’re ready is by giving it a try… and that’s exactly what we’ll help you do!

You’ll find many success stories on this page (and countless more inside the membership) from people with a wide range of backgrounds — from fine art, to nursing, to full-time parents, and more — who are creating a thriving art studio.

I’m really busy...

Starting a business is a commitment and requires us to do more of what we love. That is a good thing! If you have a passion to teach art to kids and earn revenue, then it’s never too early to start.

You can grow a business in as little as a few hours each week and add more time and effort as the business grows.

Who is this membership for?

Primerry PRO is designed to help anyone who would like to run a business teaching art classes to children. It’s an ideal program for an art teacher looking to teach part-time to add extra income or go full-time hosting art classes, birthday parties, and online classes for children. The program helps aspiring entrepreneurs fulfill their dreams of operating an art business, either online or in-person.

Is it a self-paced course?

You can consume the content of the business videos at your own pace. The business courses are designed for you to follow a path to start and grow your business. Annual Members will receive access to all video modules upon sign-up and Monthly Members will receive access to a new module each month. Once a module is accessible in your membership, you can revisit it as needed throughout your subscription!

When do I get new art kits?

Art Kits arrive in the membership on the first day of each month. All members get access to all current and past Art Kits to use in their classes.

What ages are the lessons intended for?

The art projects are designed for children ages 5-12.

Do I get a discount if I’m a member of The Sparklers’ Club or Primerry?

There are no discounts available for being a member of The Sparklers’ Club or Primerry.

What Is your Usage Policy?

You can read our full usage policy here but here are the basics:

Your membership gives you access to the Primerry PRO website, project plans and resources, marketing materials, and our video courses as long as you have an active subscription. As a member, you can use the lessons to teach art in your business. You can use the provided marketing materials and our photos for your website, social media, emails, and flyers. You have permission to alter and customize the marketing collateral with your brand and business identity.

If you cancel, you may continue to use lessons and materials that you may have downloaded from the website or developed when watching our courses. With cancellation you lose access to our video courses, website, and any further offerings.

Primerry PRO content may not be resold or used in 3rd party businesses, by professional development providers, content resellers, or if a company hires you to teach art classes. Examples of 3rd party businesses include Outschool, Skillshare and Teachers Pay Teachers. Primerry PRO may not be used in any franchised art studio.

I hadn’t planned on becoming an art teacher, let alone create a business that supplies art curriculums to schools all over the world.

Teaching art to children happened quite by accident.

From a career in fashion design to volunteering in my children’s schools, I somehow landed a job teaching art at a local school for 9 hours a week.

With no experience in the classroom, let alone a credential, I discovered the best job in the world: art teacher.

During my 13 years teaching art, I went from teaching in three schools with a small contract to a side business selling art lessons. It was an extraordinary feeling to add an extra thousand dollars to our household income... and that was just the beginning.

At the start of my business journey, I put together a simple website, took photos of my students, and created a few PDFs. But I really struggled with online marketing and how to sell my lesson plans.

All of that changed in 2016 when I joined a supportive business group that was a sanctuary of ideas, answers, and encouragement.

I spent seven years learning marketing strategies to grow my customer base, growing a team, developing the operational side of the business, and learning how to be an expert in my field. I can truly say that making the decision to join that community changed everything for me.

Growing Deep Space Sparkle to earn multiple 7-figures each year took a lot of effort and was riddled with mistakes, but it has allowed me to live a life I only dreamed possible.

Stepping into your business dreams will involve effort, but you can do it. It just requires you to say YES and start taking one step at a time.

Before I started my art business, I had a lot of questions and uncertainties, too:

I wondered if I was cut out for running a business of my own (and if I was even qualified enough to try)
I definitely worried about what other people would think of me — especially when I began to promote my business and put myself out there

And, secretly…

I was afraid that I would create another “job” for myself that would leave me feeling overwhelmed, stressed, and exhausted

It felt like there were so many things standing between me and my art dreams.

So many steps, so many tasks…

Back then, I wish someone had told me that I didn’t need to have it all figured out before I tried something new — and that I had an incredible opportunity to experiment and re-discover my love for art:

One project, one class, and one day at a time.

Something you may not know is…

Your creativity, your innate connection with kids, and your love of art are your secret weapons for success.

Primerry PRO exists to give you the tools and the path you need to share those gifts with the world in an exciting new way.

It won’t always be easy and it takes work, but with the right guidance, supportive peers, and a path — it’s a whole lot easier!

So join us inside Primerry PRO. It’s time to create something new…

and, finally, something for you.

-Patty

There is a world where your passion for art education leads to your dream business.

It’s a world where…

Together, we’ll take your passion and business goals and design a life you love.

ONLINE EDUCATOR, ART TEACHER, AUTHOR & ENTREPRENEUR

Here's a glance at

How much you can earn

“I used to get really overwhelmed coming up with lessons and content for my business. Now, it's easy and fun and I enjoy it.”

Getting Started

Your Studio Start-Up Plan

Marketing with Email

How to Design Your Website

Selling Through Service

Fill Your Class Framework

“There’s nothing out there like this for art teachers.”

“I used to think that owning an art studio was just a dream - not something I could ever do. Now, I know that I’m capable of doing it, growing it, and making it thrive.”

“Seven artists in my first trial class!”

“I made $500 profit minus $25 in supplies!”

“I have a clearer goal for the direction of my business, I feel supported, and confident that Primerry PRO can help me continue to grow my business.”

“Knowing that I was backed by this program and community has been so valuable. It helps you feel less alone in your pursuit and just keeps on giving.”