Primerry Pro

I recently started my art practice on the side of my full-time teaching career. As a complete beginner, I launched my business and within two-and-a-half months earned $10,000 from it.

Curriculum and marketing were my biggest challenges in the beginning. I knew I needed material that would get kids interested, and parents excited as well - without having to scour Pinterest for hours at a time and creating things on my own. The Art Kits, and how much you get out of the membership, have been amazing.

Our bite-sized business classes will walk you through whatever stage of business you’re in, from picking the name of your business to scaling up your studio.

You’ll decide what to specialize in, what to charge, and even how to get more students, all with actionable steps that will guide you through the decision making.

And with our course workbooks to help supplement your learning experience, your new art business will be up and running in no time!

(We add a new Biz Course to the membership each quarter.)

Deciding on the type of experience you want to create, and the ideal location to host your classes
Setting your initial prices based on how many students (and at what price) you need in order to hit your income goal and make a healthy profit!
Exploring potential options for your niche -- this is where you get to lean into your creative side and experiment with what you want to be known for!
Validating that there is demand for the type of classes you want to teach, so you can learn what works and what to adjust
Uncovering where your first paying students will come from, and how to invite them to join you (we've got plenty of templates to help you nail it)
Committing to a date for when you'll teach your first studio class!

Confirming the specific type of class and age group you want to move ahead with
Naming your business and settling on a price that allows you to charge what you are worth
Creating a stellar studio onboarding experience that wows parents and kids (and keeps them coming back: hello, waitlist!)
Crafting your studio guidelines to minimize headaches and challenging situations before they can happen
Implementing the 10 simple things you need to have in place to set your business up to be "legit" - from insurance, to taxes, and getting set up to take payments
Exploring if you want to teach a special event, party or summer camp -- and a step-by-step process to nail it!

Gathering the essential supplies you need to teach your first studio classes
Creating a gorgeous vision for your studio and how you'll decorate your space
Upcoming class! Budgeting and selecting your studio supplies and decor (go shopping with Patty!)
Upcoming class! Creating Your Art Studio Behavior Management Plan (& the 5 types of students you'll encounter)
Upcoming class! The Simple 15-Minute Studio Set Up Guide for easy prep and minimal cleaning time
Exploring whether you want to go virtual with our mini-course on virtual teaching tech and how to take your studio experience online.

Practicing simple but effective marketing strategies that you might not have considered yet to get your studio buzzing with students
Setting up an email list of current and potential customers -- and how to build a relationship with them
Creating an incentive for people to join your newsletter and set up the simple tech to deliver it
Making a plan for staying in touch with your newsletter community (and what to say to get customers excited about your work)
Knowing where to focus your marketing efforts for best results and less stress (you don't need to be a social media superstar to have a thriving studio -- phew!)
Upcoming mini-course! Setting up a simple website that showcases your, your vibe, and your offerings -- so more people can find you and join your classes with confidence!

I love the materials in Primerry PRO and that there’s also room to bring my own style into the projects that are offered. Just having those in my back pocket has made me more confident in my art practice.

Having a thriving art practice is not just about teaching and it's not just managing supplies - there's so much to it. Having a program that has organized all of the pieces, walks you through them, and addresses any issues you have within all of those little compartments is extremely helpful.

Since I started with Primerry PRO, there’s been such a difference in my art business!

Kelli Sacher

Every month, you receive a brand new Art Kit, featuring a mix of single session projects (“one-and-done”) and multi-session projects (taught over multiple days) to use in your studio classes. We don’t offer or sell these projects anywhere else!

Tactile, vibrant, and one of a kind — each kit has a range of projects, designed for children aged 5-12 years old. Young artists will venture under the sea, explore the stars and the sky, make a splash in summer, get cozy in fall… and so much more!

Each Art Kit includes:

3-5 studio art projects
Step-by-step teaching instructions with full color photographs
Drawing guides, templates & more!

Designed with profitability in mind:
We’ve even calculated the cost of each project per child and provided a handy time estimate, so you can balance your time and money like a studio pro!

Children will LOVE making these projects, parents will proudly display them, and your classes will soon become the talk of the town. All you need to do is gather the supplies and teach.

Save hours every week and never wonder what to say to fill your classes. We’ve created monthly marketing assets that are just as vibrant and engaging as the projects you’ll teach — with a focus on simplicity.

After helping hundreds of studio owners, we’ve seen what works (and what doesn’t) when it comes to creating demand, so we’ve created templates for the main marketing activities that will help you move the needle and fill your classes with students who can’t wait to create with you!

Each monthly Marketing Kit includes:

Professionally designed, fully customizable marketing assets
Templates for your newsletter, Instagram stories and carousels,
flyers and even stickers!
Full color, professionally-shot photographs for the projects inside
each Art Kit (to give students a taste of what they’ll create with you)

Not techy? You don’t need to be!
These templates are easy to customize in just a couple of clicks. We have an easy to follow tutorial waiting inside your member area that walks you through exactly how to edit your Marketing Kit materials in just a few minutes.

I knew I needed support to grow my art business, and when I joined Primerry PRO I found the roadmap I was looking for. The program and community are very supportive because it's all like-minded people and we’re all in the same boat but at different stages.
You have support with all of the things that come up, and it makes your experience richer knowing that you're part of a community. They help you find your own vision, and give you not only the energy, but the support to just go for it.

Geraldine Otte
artstudio4kids.com

ESSENTIAL BIZ EDUCATION: the 4-part Primerry Pro Learning Path to start & grow your art studio ($197/course)
MONTHLY ART KITS with 3-5 projects for children aged 5-12, designed specifically for the studio environment ($49/month)
MONTHLY MARKETING KITS for social media, newsletter and more to promote your offerings; fully customizable and easy to edit ($49/month)
PRIVATE COMMUNITY to ask questions and learn from other art studio owners around the world ($$$ priceless!)
GROUP COACHING CALLS WITH PATTY every single month — submit your question for feedback from Patty!
($$$ priceless)

I’m the founder of 3 successful art businesses: Deep Space Sparkle, Primerry and Primerry PRO. I’ve definitely learned a lot about business over the last 10+ years. But, I am no different than you.

I got my start teaching art to children as a volunteer in schools. I had a love of teaching art to kids, but had little business experience.

At the start, I struggled with how to write emails and how to post on Facebook and Instagram. (Even editing the photographs of my art projects felt like Iearning a whole new language!)

I had the passion, but I lacked the know-how.

All of that changed in 2016 when I joined a supportive business group that was a sanctuary of ideas, answers and encouragement.

I spent the next 7 years learning and experimenting: growing my team, developing the operational side of the business, and learning digital marketing.
I can truly say that making the decision to join that community changed everything for me.

Today, Deep Space Sparkle and Primerry support thousands of educators, families and children around the world every month, and I want to share what I’ve learned with you.

Do I need any specific qualifications or experience to open an art studio?

Primerry PRO is open to teachers, artists, professionals, homeschoolers, studio owners and ANY creatively-minded person who has the desire to teach art lessons to children through their own business. The best way to tell if you’re ready is by giving it a try… and that’s exactly what we’ll help you do!

You’ll find many success stories on this page (and countless more inside the membership) from people with a wide range of backgrounds — from fine art, to nursing, to full-time parents and more — who are creating a thriving art studio.

If you're concerned about time, we get it! All of the resources inside Primerry PRO are self-paced, and any live sessions are recorded for easy access at your convenience. You're in control of your journey, and the membership is designed to work alongside your current commitments and lifestyle.

Remember that any time that you dedicate to this work now -- even if it's just an hour or two each week to begin with -- is an investment that offers the potential for more freedom and flexibility in the future. Plus, like many of our members, you might even find that dipping into the community and the content inside Primerry PRO gives you the energy and extra boost you've been looking for!

Primerry PRO is designed to help anyone who would like to run a business teaching art classes to children. It's an ideal program for an art teacher or homeschooler looking to teach part-time to add extra income or go full-time hosting art classes, birthday parties, and online classes for children.

The program helps aspiring entrepreneurs fulfill their dreams of operating an art business, either online or in-person.

You can read our full usage policy here but here are the basics:

Your membership gives you access to the Primerry PRO website, and permission to use the resources and materials to run your art business as long as you have an active subscription.

That means you can use the lessons to teach in your business. You can also use the marketing materials and photos for your website, social media, emails, flyers, and anywhere else you choose to. As a member you have permission to alter and customize the marketing collateral with your brand and business identity.

If you choose to cancel you lose access to the site, new content, and the rights to continue using any of the materials. That includes content you customized while you were an active member.

The content may not be resold for use in 3rd party businesses, memberships, professional development providers, content resellers, or any company that hires teachers to teach classes. Examples of these include, Outschool, Skillshare, and Teachers Pay Teachers.

Primerry PRO may not be used in any Art Studio Franchises.

Each kit contains projects & marketing materials you can use in your art business. Each Art Kit includes 3-5 projects: 1 master multi-week project and 2 spin-off projects designed for various teaching environments. The Art Kits are theme based and are appropriate for children ages 5-12.

Each Art Kit also contains graphics, illustrations and photographs created by the Primerry PRO team of the art projects to use in your website, newsletters and promotional materials. This will save you loads of time and allows you to have professionally created creatives to use in your business. This creative asset permission is granted for as long as you remain a member.

You have access to all our art kits when you start your membership, and you'll receive one new Art Kit each month on the 1st of the month. It will be immediately available through your dashboard.

All of the resources in Primerry PRO are delivered digitally or accessed on our website.

The art projects are designed for children ages 5-12.

You can consume the content for the business videos at your own pace. The business courses are designed for you to follow a path to start and grow your business. You can watch any video depending on your interest. The entire library is designed for you to jump in wherever you are with your business. You can also return to a lesson at any time. New Biz courses are added every quarter.

No. All the resources, art kits, and business videos are available on demand at any time as long as you are a member.

You can choose to sign up for Primerry PRO with an annual plan, or a quarterly plan.

Choosing the quarterly plan gives you three months access to the content inside Primerry PRO, and your payment will renew every three months until you choose to cancel it. If you select the annual plan, you will have a full twelve months access to Primerry PRO, and unlock access to a special bonus just for annual members (The Studio Beautification Kit). Your annual membership will renew after twelve months, unless you choose to cancel it prior.

Cancelling your membership is easy and is as simple as reaching out to our customer service team at [email protected].

Please note that you have 48 hours after joining Primerry PRO to request a refund. After then, refunds will not be provided, however you can cancel before your next quarterly or annual payment and you will not be billed again.

The materials in Primerry PRO are designed for the studio-based business owner or a private teacher collecting class fees.

The Art Kits are designed to create a studio art experience in a business setting. Your membership includes projects plus marketing collateral with full permission to alter and re-brand for in-person and online teaching (as long as you remain a member). The resources and training videos are designed to help you run a business plus teach you the ins and outs of running a studio.

Sorry, there are no discounts available for being a member of The Sparklers' Club or Primerry.

If you try Primerry PRO and it's not for you, contact [email protected] within 48 hours for a full refund.

Before I started my art business, I had a lot of questions, too:

I wondered if I was cut out for running a business of my own (and if I was even qualified enough to try).
I definitely worried about what other people would think of me — especially when I began to promote my business and put myself out there.

And, secretly…
I was afraid that I would create another “job” for myself that would leave me feeling stretched, stressed, and exhausted.

It felt like there were so many things standing between me and my art dreams.

So many steps, so many tasks…

Back then, I wish someone had told me that I didn’t need to have it all figured out before I tried something new. And that I had an incredible opportunity to experiment and re-discover my love for art:

One project, one class, one day at a time.

Something you may not know is…

Your creativity, your innate connection with kids, and your love of art are your secret weapons for success.

Primerry PRO exists to give you the tools and the path you need to share those gifts with the world in an exciting new way.

It won’t always be easy. And, it takes work.

But with the right guidance, supportive peers, and a path — it’s a whole lot easier!
So join us inside Primerry PRO. It’s time to create something new…

And, finally: something for you.